KFC Chicken & Waffles Commercial Highlights Unlikely Partnerships & 80s Dance Moves

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November 19, 2018

It’s safe to say Thanksgiving week is all about turkey. The National Turkey Federation estimates upwards of 45 million turkeys will wind up on the dinner table this Thursday, which is nothing to gobble at. But what about after Thanksgiving when everyone goes back to eating chicken? Fancy some fried chicken and waffles? KFC has you covered.

Unlikely Pairings Highlight Clever Marketing Approach

Chicken and waffles, a possibly Southern invention that has recently risen to icon status as foodies embrace comfort food, is now on the menu at KFC for a limited time. KFC has launched this unexpected combo with a charming commercial featuring the Colonel and Mrs. Butterworth — an unexpected combo. See what they did there?

Accompanied by “(I’ve Had) the Time of My Life,” the duo recreates the lift scene from Dirty Dancing. It may be difficult to dance when you’re a syrup bottle, but Mrs. B pulls it off like the pure diva she is, and the Colonel deftly channels his inner Swayze.

A Winning Combination of Product and Marketing

KFC is calling this “the most delicious union of all time,” and while palettes may vary, nostalgia for the 80s and the pairing of two unlikely spokespeople is usually a marketing risk worth taking. KFC’s unlikely partnership works from a culinary and a cultural standpoint, conjuring happy feelings of old movies and music, and offering a comforting meal during the busiest time of the year. A sales and marketing win for a company that continues to nurture its image as a fun company, open to switching up its marketing approach with clever, memorable advertising.

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About the Author

Sarah Cavill

Sarah Cavill is a Marketing Communications Writer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

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