The U.S. is a different place than it was a year ago, with the pandemic now mostly in the rearview mirror and people very excited to celebrate summer with their friends and family. And, though alcohol sales were robust during the pandemic, Nik Modi, an analyst at RBC Capital Markets, thinks “This summer is going [...]
Twitter has had a very busy year, introducing new features Fleets and Spaces and acquiring Substack-lookalike Revue. The social media platform’s latest rollout is Twitter Blue, a subscription-based service that offers special features for subscribers. Many of Twitter’s recent additions have been designed to drive ad sales, while Twitter Blue is more creator focused, it [...]
“During the first week in May, the number of vacation rental property reservations made in Florida was 40% higher than it was during the same week in 2019,” reports Marnie Hunter for CNN. Travel is back, with many people booking summer vacations, flights and trips to see family after more than a year of very [...]
As the smallest generation, Gen X tends to get overlooked when larger cultural conversations are happening, with Baby Boomers, Millennials and Gen Z dominating much of the discourse. However, as the generation gets older, Gen X, about 20% of the U.S. population, is capturing more attention, including from nonprofit AARP. According to a press release [...]
Subscription-based streaming network Netflix recently announced that it is opening an online store, Netflix.shop. The new store allows Netflix to take advantage of the popularity of its offerings and the rise in ecommerce. Why Is Netflix Opening An Ecommerce Shop?During the pandemic, both online shopping and streaming subscriptions saw significant growth. Additionally, Netflix fandoms have been [...]
More and more consumers are open to completing car purchases online, and car brands are leveling up their digital advertising campaigns to engage tech-savvy shoppers weary of the dealership experience. Ford Kicks Off New Campaign For Maverick With Actress & Influencer Gabrielle Union, Aiming For More Diverse ConsumersThe Ford Maverick, a smaller, more affordable, gas-electric hybrid [...]
“Traditionally, marketing for period products has only furthered the stigma — the notion that periods are taboo and something we should hide,” said Shama Amalean, Thinx’s Chief Product Officer. Thinx, and other prominent menstruation product brands, want to end the shame and worry associated with menstruation. Many direct-to-consumer (DTC) brands, like Thinx, have been leaders in [...]
Roofing companies need to be visible when consumers are on the hunt. Placement on home services and adjacent category websites, strong SEO results, targeted paid search and display campaigns, the right messaging, quick answers to questions, visible pricing options and, in some cases, easy access to emergency services, can be the difference between a roofing [...]
As the country reopens, restaurants, including quick-service restaurants (QSRs) and fast casual dining, are deploying digital strategies to engage hungry diners. To continue growing the takeout and curbside delivery revenue opportunities presented during the pandemic and stand out in a once again busy and bustling industry, restaurants are using multichannel promotions, loyalty programs and email [...]
Twitch recently announced the expansion of its official marketing partner program. The expanded brand partner opportunities are now available on /twitchgaming, Twitch’s creator community, and are in addition to the branding and sponsorship offers currently available for Twitch Rivals, the platform’s competitive property.“As gaming continues to push to the forefront of mainstream entertainment, and brands [...]
IRL, a group messaging app that allows users to share their calendars and upcoming events, recently raised “$170 million in a funding round led by SoftBank Group Corp’s (9984.T) Vision Fund 2 that valued the company at $1.17 billion,” according to Reuters. The app, popular with teenagers, innovated throughout the pandemic despite the slowdown of [...]
Some insiders have dubbed it houseplant hysteria. And, while interest in houseplants seems to be cyclical, with the 1970s the last time indoor houseplants had a big moment, the country is currently in a full-blown houseplant resurgence. Beginning around 2017, Millennials started today’s houseplant craze. Lavanya Ramanathan of The Washington Post reported, “The buying habits [...]
In a recent reversal, Google extended the deadline for sunsetting third-party cookies on its Chrome browser until at least 2023. The change is happening as Google seeks to refine its Privacy Sandbox initiative. When announcing the decision to extend the phase out of Chrome’s third-party cookies, Google said “it's become clear that more time is [...]
“47% of restaurant customers use at least one loyalty program,” according to a recent study from PYMNTS and Paytronix, Delivering on Restaurant Rewards. From January 2021 to April 2021, there was a 12% increase in restaurant customers using loyalty programs, and the usage of loyalty and rewards programs was more pronounced among customers of quick-serve [...]
Auto insurance premiums are returning to pre-pandemic rate levels, making it likely consumers will exhibit some concerns about paying more than they have recently.Auto insurance brands will need to be prepared with advertising strategies that address price concerns and offer incentives and reassurances to boost enrollment and retain existing customers. “It’s still a good environment [...]
In February 2021, Twitter announced the acquisition of newsletter platform Revue. The acquisition was one of many recent moves by Twitter to increase its profile for creators, grow revenue opportunities and boost usership. Now, in what Mashable calls Twitter’s “ongoing reinvention of the most sacred of social-media spaces — the user profile,” Twitter is adding [...]
Facebook recently announced several new updates to its Messenger app, building out Messenger’s features for brands and users. Over the last several years, Facebook has been chatting up its Messenger app as a growing opportunity for brand engagement with consumers and better communication between Facebook users and brands, with the latest updates furthering those goals. As [...]
Pinterest recently announced that it is banning weight loss ads. “Pinterest is the place people come for inspiration to create [a] life they love. It’s where everyone belongs — regardless of body shape or size. We're empowering Pinners to plan for a summer and beyond without weight loss ads, so they can focus on what [...]
For many people, their favorite summer pastimes include enjoying adult beverages and frozen desserts. Alcohol companies got wise and figured, why not enjoy them together? The consumer product goods (CPG) market is now seeing boozy frozen treats from companies including Coors, Truly Hard Seltzer, Bud Light and Fishers Island. These popular brands are deploying breezy, [...]
After a year in which many weddings were postponed or moved to intimate backyard occasions, the 2021 wedding season is shaping up to be as busy as ever. But, throughout the last several years, many brides have eschewed the traditional dress-buying experience and moved online to search and shop for their bridal gowns. As a [...]
Up, up and away! After more than a year when flying was off the table for many people, travel is back – and many airlines are seeing record-breaking bookings. Airline entrepreneurs, capitalizing on the re-emergence of travel and back-to-business behaviors, are launching new airlines. According to an article about the new airlines in The Wall [...]
Recently, Microsoft announced the introduction of multimedia ads, a new responsive ad format offered on Bing search pages. Microsoft explained that multimedia ads were introduced in response to the growth and value of search and the desire to help brands “amplify product discovery, inspire action and build loyalty.” The new ad feature is currently available [...]
Newsletters! Get your newsletters! Shortly after the acquisition of Revue by Twitter, Facebook announced it is launching Bulletin, a newsletter platform for creators. Newsletter platforms have increased in demand, with popular models like Substack luring major journalists away from traditional publications. For social media platforms, newsletters offer the opportunity to build creator communities and develop [...]
The Colorado Privacy Act (CPA) is a recently passed data privacy bill in Colorado. The CPA is the latest data privacy act passed at the state level, following the California Consumer Privacy Act of 2018 (CCPA), the California Privacy Rights Act (CPRA) and the Virginia Consumer Data Protection Act (VCDPA). Many insiders predicted the CCPA [...]
Recently, Snapchat announced a new certification via it’s Snap Focus education platform. The new certification, Snapchat Ads Manager Campaign Activation, “offers the next level of learning with lessons on developing full-funnel media plans, gaining audience insights, and activating cross-channel measurements,” explains Snapchat. The Snapchat Ads Manager Campaign Activation certification could be beneficial for digital marketers [...]
Personalization is the name of the game for many advertisers right now, with many brands looking for ways to connect with consumers using unique activations and immersive experiences after a year of engaging mainly in the digital landscape. Brands that want to reach consumers across channels are offering a variety of ad types, campaigns and [...]
Like the Super Bowl, the Olympics are often beloved for their funny and inspiring commercials, and this year is no exception. Many brands rolled out new commercials as part of multichannel campaigns, with an estimated $3 billion in sponsorships racking up for the 2020 Tokyo Olympics, reported Marty Swant for Forbes. Commercials that air during the [...]
In early July, 36 states and the District of Columbia filed an antitrust lawsuit against Google. According to Naomi Nix, David McLaughlin and Mark Bergen reporting for Bloomberg, the suit alleges that “[Google] illegally abused its power over the sale and distribution of apps through the Google Play store on mobile devices.”What Specifically Does The [...]
“We’re no longer just a square photo-sharing app,” announced Adam Mosseri, Head of Instagram, in a video on the social media platform, posted June 30. The site, on which tens of billions of photos have been posted, is looking around at the competition and plotting a course for the future, inclusive of new advertising and [...]
As the popularity of ecommerce has grown in the last several years, innovative consumer packaged goods (CPG) brands have been implementing digital advertising strategies that encourage consumers to engage and take action. According to Statista, “In 2020, following a widespread trend of investing in digital media rather than traditional ones (due to the outbreak of [...]
In 2020, being in the right place at the right time was the name of the game for fitness brands. People stuck at home needed a way to exercise, a mental and physical outlet and a distraction from the news of the world, a role many fitness brands were able to fill. Hamza Shaban, reporting [...]
TikTok recently announced that it was introducing new measures to prevent harmful content from making its way onto the popular short-form video app. These changes make it the latest social media platform to implement user and brand safety measures. The updates to TikTok’s user safety went into effect July 9. What Are The New User Safety [...]
To meet the excitement and expectations of prospective students, colleges and universities deploy multichannel recruitment campaigns that connect with students at various points throughout their enrollment journeys. Email, a media channel that reaches prospective students across desktop and mobile devices, remains one of the most valuable channels for recruiting prospective students, offering the opportunity for [...]
Backpack, lunch box, pencil case, new sneakers, computer — and so much more. Back-to-school shopping is here, and brands and retailers are making the experience easier than ever. With customer acquisition strategies that include contests, wish lists and discounts, back-to-school marketing campaigns are driving consumers to enroll and sign up across channels, allowing for data [...]
Up, up and away! After more than a year when flying was off the table for many people, travel is back – and many airlines are seeing record-breaking bookings. Airline entrepreneurs, capitalizing on the re-emergence of travel and back-to-business behaviors, are launching new airlines. According to an article about the new airlines in The Wall [...]
Recently, Snapchat announced a new certification via it’s Snap Focus education platform. The new certification, Snapchat Ads Manager Campaign Activation, “offers the next level of learning with lessons on developing full-funnel media plans, gaining audience insights, and activating cross-channel measurements,” explains Snapchat. The Snapchat Ads Manager Campaign Activation certification could be beneficial for digital marketers [...]
Colorado Privacy Act: Just The Facts Published Date July 15, 2021 Author Sarah Cavill The Colorado Privacy Act (CPA) is a recently passed data privacy bill in Colorado. The CPA is the latest data privacy act passed at the state level, following the California Consumer Privacy Act of 2018 (CCPA), the California Privacy Rights Act [...]
Fast Food And Fast Casual Brands Get Creative To Drive Digital And In-Person Engagement Published Date July 16, 2021 Author Sarah Cavill Personalization is the name of the game for many advertisers right now, with many brands looking for ways to connect with consumers using unique activations and immersive experiences after a year of engaging [...]
Instagram No Longer (Just) A Photo-Sharing App: Just The Facts Published Date July 16, 2021 Author Sarah Cavill “We’re no longer just a square photo-sharing app,” announced Adam Mosseri, Head of Instagram, in a video on the social media platform, posted June 30. The site, on which tens of billions of photos have been posted, [...]
TikTok Implements New User Safety Measures: Just The Facts Published Date July 19, 2021 Author Sarah Cavill TikTok recently announced that it was introducing new measures to prevent harmful content from making its way onto the popular short-form video app. These changes make it the latest social media platform to implement user and brand safety [...]
Google Faces Lawsuits Over Play Store Practices: Just The Facts Published Date July 20, 2021 Author Sarah Cavill In early July, 36 states and the District of Columbia filed an antitrust lawsuit against Google. According to Naomi Nix, David McLaughlin and Mark Bergen reporting for Bloomberg, the suit alleges that “[Google] illegally abused its power [...]
Can Olympic Advertising Scale Customer Acquisition? Published Date July 27, 2021 Author Sarah Cavill Like the Super Bowl, the Olympics are often beloved for their funny and inspiring commercials, and this year is no exception. Many brands rolled out new commercials as part of multichannel campaigns, with an estimated $3 billion in sponsorships racking up [...]
CPG Brands Get Tech Savvy, Prioritizing Engagement & Data Collection Alongside Brand Awareness & Sales Published Date July 29, 2021 Author Sarah Cavill As the popularity of ecommerce has grown in the last several years, innovative consumer packaged goods (CPG) brands have been implementing digital advertising strategies that encourage consumers to engage and take action. [...]
What’s Next For At-Home Fitness Subscriber Acquisition As Gyms Reopen? Published Date July 29, 2021 Author Sarah Cavill In 2020, being in the right place at the right time was the name of the game for fitness brands. People stuck at home needed a way to exercise, a mental and physical outlet and a distraction [...]
3 Innovative & Reassuring Email Marketing Campaigns Driving Higher Education Interest For Fall 2021 Published Date August 3, 2021 Author Sarah Cavill More Content by Sarah Cavill Loading, please wait Error - something went wrong! Email Subscribe Close form to hide form fields Thank you!
Backpack, lunch box, pencil case, new sneakers, computer — and so much more. Back-to-school shopping is here, and brands and retailers are making the experience easier than ever. With customer acquisition strategies that include contests, wish lists and discounts, back-to-school marketing campaigns are driving consumers to enroll and sign up across channels, allowing for data [...]
“Traditionally, marketing for period products has only furthered the stigma — the notion that periods are taboo and something we... View Article
Since the start of the pandemic, nearly 3,000 hate incidents towards The Asian American and Pacific Islander (AAPI) community have been recorded.... View Article