Twitter recently began beta testing “branded likes,” which encourage Twitter users to share and like hashtag campaigns with a bit of extra visual bling from brands. “We know that some of the best brand moments deserve a little spark and delight,” said a Twitter spokesperson.What Are Branded Likes?AdAge explains, “Brands choose hashtags that can trigger [...]
The increasing popularity of interactive voice advertising and audio formats from social media platforms has led to the introduction of new metrics called say-through rates (STR). Like click-through rates (CTR), STR measures engagement, but for voice ads instead of clicks in emails or ads. Peter Vahle, forecasting analyst at Insider Intelligence, calls voice an “ad [...]
“Traditionally, marketing for period products has only furthered the stigma — the notion that periods are taboo and something we... View Article
In late May, when racial justice uprisings sprang up around the country, many brands joined in the outcry for racial... View Article